Though a vast majority of workers aren’t happy with their current jobs, three out of every four of them aren’t actively looking for their next gig. Still, businesses need top talent to survive—particularly in today’s tech-driven business world.
This conundrum puts recruiters in a difficult position. Unhappy workers may very well jump at the chance to get a new job—assuming it’s offered. But if they’re not proactively putting themselves out there to land a new gig, well, how do you go about finding them?
The answer’s actually rather quite simple: You need to find where they hang out (i.e., spend their time online) and head there yourself. After all, you won’t land top talent if a conversation never takes place. And sometimes all successful talent marketing takes is that first initial contact.
The good news is that thanks to the evolution of the Internet and the proliferation of social networks, it’s easier than ever for businesses to connect with prospective candidates. So if your organization hasn’t yet developed a social recruitment strategy—or if you’re still working off the rough draft you put together last year—it might be time to reassess your approach.
You don’t want your competitors to land the best candidates before you have a chance to pitch your company. Otherwise, you may find yourself figuring out how to cope with talent shortages. With that in mind, let’s take a look at three lesser-known emerging networks where a lot of digital professionals pass their time, talking about work, life and just about anything else you can imagine. You may find your next rock-star employee on:
Founded in 2009 by Rich Thornett and Dan Cederholm, Dribbble might best be described as a visual-focused social network for graphic designers, digital illustrators, and other artists.
On Dribbble, the artists’ work is what’s most predominately featured. While anyone can sign up to become a member of Dribbble, not everyone can post images right away. That privilege is earned through active participation, one of the site’s built-in features that helps it earn its reputation as home to some of the world’s most talented designers.
“The priority has always been, first and foremost, to feature the work and the designer,” Cederholm explains. Over time, Dribbble has evolved to include an active jobs board. “A ton of scouting and hiring happens on Dribbble, and the more tools we can provide to both designers looking for work and companies looking for talent, the better.”
Officially launched in 2012 after securing an initial seed investment, Coderwall is similar to Dribbble, although instead of targeting the artistically inclined, it focuses on serving developers.
Like Dribbble, developers can use Coderwall to show off their skills, creating profiles that showcase their work while offering tips and engaging in conversations about all things related to programming. Essentially, Coderwall aggregates all of a coder’s content—from services like GitHub, Stack Overflow and Quora—into one centralized location, serving as a professional profile, similar to but more targeted than LinkedIn.
Recruiters that are in the market for coders or developers can use Coderwall to easily find top talent by either searching through profiles or making use of the site’s job board.
3. Nomad Forum.
The world is full of workers who only need a laptop and an Internet connection to do their jobs. So they travel around, some hopping from couch to couch, others moving from hostel to hostel. Aside from their love of travel, these digital nomads have another thing in common: They’re constantly looking for work.
Enter Nomad Forum, which describes itself as a site wherein said digital nomads can look for work, post job ads or just chat with one another, offering tips and tricks on how to be a successful remote worker.
Location-agnostic recruiters who are looking for creative professionals might want to take a peek at what’s going on over there. If nothing else, you’re certain to find some fascinating conversation.
Having the right staff in place is critical for the success of any business. By finding out where the kinds of folks you want to hire spend their time online and maintaining a presence there as well, chances are you’ll increase the likelihood you land the talent you’re looking for. As a result, your organization will be healthier, and your customers will be happier.
Know of any other great emerging networks? Let us know in the comments below!